The fastest way to stay stuck in your lighting business is to make yourself the hero of every job. I learned that the hard way. For years in my outdoor lighting business, I thought being “the only one who could do everything” made me valuable. Designs, installs, sales, troubleshooting… if it didn’t have my hands on it, I didn’t trust it. But the more the business needed me, the more trapped I became. And that’s when everything changed. Real growth in landscape lighting doesn’t come from doing mo