About the whopper detour campaign (Dec 2018)
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YouTubeFood store
About the whopper detour campaign (Dec 2018)
Burger King’s Whopper Detour campaign redefined mobile marketing and fast-food promotions by transforming location-based technology into a viral phenomenon. Designed to increase app downloads and drive in-store visits, the campaign offered customers a Whopper for just one cent—available only when ordered through the Burger King app near a ...
2.7K views1 month ago
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