Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Music consumption has historically been closely connected to the environments in which it is enjoyed. Before the advent of music recordings, listening to music was a social activity tied to collective ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Artists use historic buildings as their canvases—along with blending technology to avoid trees and other obstacles. When you purchase through links on our site, we may earn an affiliate commission.

Projection mapping is pretty magical; done well, it’s absolutely miraculous when the facade of a building starts popping out abstract geometric objects, or crumbles in front of our very eyes. “Dynamic ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...

At an after-party for the red carpet premiere of the seventh season of “Game of Thrones” at Walt Disney Concert Hall, partygoers watched as Westeros came to life on the building before them. An icy ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...