Brand loyalty is a fickle thing. Just think of the divides that happen when you find out a friend is a Coke person instead of a Pepsi person, or the silly arguments that happen between smart, sane ...

In manual toothbrushes, Colgate widened its brand market leadership in the U.S. with its market share in that category at 41.9% year to date, supported by the success of Colgate Total 360° Advanced ...

This week at Walgreens, select varieties of Colgate toothpaste are on sale two for $7. Use the $2 off of two Colgate Optic White, Colgate Total Advanced, Colgate Max Fresh or Colgate Sensitive ...