Ignoring cultural codes, micro-festivals and language when marketing to regional audiences is a sure-shot way to miss the ...

Onstage at Ragamala 2018, from left: Ganapathi Ranganathan on kanjira, Patri Satish Kumar on mridangam, and Saraswathi Ranganathan on veena Credit: Courtesy of the City of Chicago In fall 2013, ...

(RNS) — Monday (Oct. 20) marks Diwali, the “festival of lights” celebrated by millions of Hindus, Sikhs, Jains and Buddhists across India, South Asia and the diaspora. Considered one of the most ...

Dussehra, also known as Vijayadashami, is one of the most vibrant and widely celebrated festivals in India. Marking the triumph of good over evil, it commemorates Lord Rama’s victory over Ravana as ...

Any brand that has forayed into the South quickly realises that the market is geographically, culturally and linguistically ...

The United Nations cultural agency, meeting in the Indian capital New Delhi from Tuesday to Thursday, is examining dozens of nominations from as many as 78 countries ...