Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping shows have become increasingly popular over the past few years, so we decided to dive in and help you understand a little bit about how they’re put together. All projection mapping ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

WAVEFORM.exp turns to Digital Projection for a massive projection mapping project in downtown Denver. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Music consumption has historically been closely connected to the environments in which it is enjoyed. Before the advent of music recordings, listening to music was a social activity tied to collective ...

Projection-mapping technology is wowing audiences and providing an impressive return on investment in the form of publicity, engagement and social shares. A still from Façade Festival, an annual art ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...