Pearson CEO Andy Bird wants to mint the company’s ebooks as NFTs to maximize its profits, in perhaps the most brazen misuse of the blockchain we’ve seen yet. Turning digital textbooks into NFTs would ...

Posts from this topic will be added to your daily email digest and your homepage feed. But is there any reason to do it? But is there any reason to do it? is a senior tech and policy editor focused on ...

Texbook publishing giant Pearson will soon be publishing a lot fewer textbooks. On Tuesday it said it’s ending regular revisions of all print textbooks in its higher-education category. As Pearson ...

College tuition is expensive enough on its own, but college textbooks make the financial burden even more unbearable. Pearson Education — the British publishing company responsible for a huge portion ...

The CEO of Pearson said NFTs and blockchain provide the potential to track and profit from digital textbooks every time they’re resold. Educational publisher Pearson is considering turning its ...

Pearson, a major textbook publisher, continued its push into digital education on Monday by introducing a service that allows instructors to create e-textbooks using open-access content and Pearson ...

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first ...

Pearson, one of the largest textbook publishers, is looking at technology to improve its business. Moving to the blockchain and NFTs would give Pearson some sales from resold textbooks, its CEO said.

Calling it a "generational business shift," textbook publishing giant Pearson announced Tuesday that all future updates to its 1,500 U.S. titles will occur digitally, a move company officials say will ...