Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Do you remember the For Dummies books that were popular years ...

What terms are part of your everyday customer outreach strategy? What marketing lingo or jargon do you encounter on an everyday basis – that you have to explain to others? Here are useful definitions ...

To understand China marketing in 2020, you must first have a solid grasp of these five terms which have become part of China marketing vernacular over the course of 2019. These are not merely flash-in ...

Digital marketing is complex and the savvy marketing manager has to get a firm grasp on some of the terminology to make sound decisions for the business. It seems like the digital age introduces new ...

Opinions expressed by Entrepreneur contributors are their own. If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your ...

Marketers frequently talk about "quality," "value," "strategy," "performance," "reputation," "position," and "branding"—all of them important concepts. However ...

Accelerated digital globalisation has led to multicultural brand opportunities. Christie Ding highlights six key Chinese marketing terms that marketers should be aware of. The year 2020 has been ...

The financial planning world loves its acronyms and technical jargon. From UFPLUS to PCLS, accumulation to crystallisation, the list is endless and does nothing to help consumers engage with advisers ...

In marketing terminology, target insight is the marketing department's knowledge of a product need for a uniform target segment. Often this knowledge comes from an analysis of recent changes in ...

Representative image In the ever-evolving realm of marketing, it seems that empty buzzwords have become a language of their own. From boardrooms to email signatures, these catchy phrases permeate ...