If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Many small businesses lump advertising and promotion under the same expense category, giving both functions to the same manager. Advertising generally refers to controlled, paid messages in the media, ...

As a business, it makes sense to promote the best-performing and most-deserving employees who can add value at a higher level within the organization. Developing a clear set of criteria will help you ...

Forbes contributors publish independent expert analyses and insights. Julia Korn writes about leadership and career development. With unemployment currently at 4.1% and economic uncertainty looming, ...