American society is commonly referred to as a melting pot where people from different backgrounds combine into a heterogeneous society. In advertising and marketing, this society was traditionally ...

When Reform MP Sarah Pochin declared that adverts “full of Black people, full of Asian people” were not reflective of society, she tapped into that familiar chorus: that diversity in advertising is ...

Sarah Pochin used her first Commons appearance to call for a burqa ban. Now, the Reform UK MP has made headlines again, said The Guardian, by telling a TV phone-in show that adverts contain too many ...

What makes a great Super Bowl ad? There’s a long list of winning qualities – humor, celebrities, tear-jerking moments. In recent years, though, audiences have loved Super Bowl ads that show the full ...

Analysis of more than 100,000 UK ads has found that the proportion of male to female characters on screen remained broadly unchanged at 60:40 between 2019 and 2022. In addition, the same time period ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022 ...